Danks’ retail brands - Home Timber & Hardware, Thrifty-Link Hardware and Plants Plus Garden Centres are the public face of Danks. Home Timber & Hardware’s customer value proposition, "Go Where The Tradies Go", Thrifty-Link’s "Nothing’s Too Hard" and Plants Plus’ "We Know Gardens", embody the Danks strategy for success in the retail market.
Home Hardware concentrates on selling core products such as paint, general hardware, power tools and garden products, together with timber and building materials for the tradesperson, renovator and serious DIYer. Thrifty-Link Hardware group primarily caters for the needs of the convenience hardware store shopper and focuses on personalised, helpful service. Plants Plus is the largest garden centre group in Australia with over 60 stores, and one of the most visible brands in the market. Group Members enjoy a host of buying benefits and product programs designed to drive more customers into their centres. Delivering on these value propositions helps move consumers from shoppers to buyers and from buyers to customer converts. Danks offers a complete advertising and marketing package from which retailers can choose to support their particular business.
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