Whichever group you join, Danks uses some of Australia’s best agencies to develop national advertising and marketing programs for Home Timber & Hardware, Thrifty-Link and Plants Plus Garden Centres. These programs are retailer-friendly with Group Members providing valuable input and feedback on all related activities. Group Members have the flexibility to determine the level of catalogue participation that best suits their market opportunity. There are core events for seasonal peak periods such as Easter, Father’s Day, and Christmas as well as optional catalogues and range inserts from which to choose. Catalogues are targeted to ensure they reach the right people and generate customer sales.
Creative point of sale material and a wide array of other promotional premiums to support the catalogues, ensure customers have a positive and memorable experience at Group Member stores. Danks also supports new Group Members with store and brand identification assisting with external, internal and vehicle signage, uniforms and stationery.
Other benefits include consumer web sites, customer loyalty programs and national sponsorships.