One of the most popular retail support services provided to Group Members is core ranging. Danks does all the legwork and by studying market trends, Danks identifies the products most likely to drive sales. Once the stock is ordered Danks uses its exclusive Retail Merchandising System (RMS) planograms to ensure the merchandise is displayed to maximum advantage in the available floorspace. RMS takes into account that all stores are different so Group Members are offered choices on product ranges based on different range grades and fixture size options. Retailers then simply choose the combination appropriate to them.