Danks offers a complete store development service to assist Group members with this highly-specialised function. There is a team dedicated to producing detailed CAD (Computer Aided Design) floor plans and creating merchandising planograms specifically tailored for each store.
Store development including the roll-out of the XL (Extra Large) program, for larger hardware stores, involves planning for the best possible positioning of departments within a store and then project managing the complete refurbishment. This ensures better promotional product exposure and balanced product ranging to deliver an enjoyable customer experience.
"I consider the marketing strategy undertaken by Danks to be a key component in the overall success of not only our store, but that of the entire Home Timber & Hardware group". - Scott Sporer Home Timber & Hardware, Port Lincoln, South Australia.