Danks Trade aims to become an innovative trade group in Australia, producing profitable growth for Trade Group Members by leveraging their national buying power.
Members of this group are typically Home Timber & Hardware store owners whose business mix is more heavily weighted towards trade customers than retail. To assist Trade Group Members compete in their local markets, greatly improve their margins and extend market opportunities, Danks regularly adds new ranges to its core offering for example, plumbing.
Trade Group Members are rewarded with a substantial loyalty rebate system, which can significantly enhance member profitability in categories with traditionally tight margins. Danks has also developed a trade marketing program - a first for the trade - to drive customer sales. Those stores who qualify for membership in the Premier Members program gather regularly to discuss trade business initiatives as well as review member issues. Premier Members find these conferences offer valuable opportunities for networking and sharing knowledge based on industry experience. More importantly, Danks have dedicated staff to help stores develop their trade business.