Category Advantage Brands (CABs) help retailers maintain an edge in the marketplace with competitive price-points that deliver higher margins across the paint, garden, hand tools, power tools and outdoor categories.
Currently the CAB range includes Xceed & Challenge power tools, Del Terra outdoor settings, Red Centre barbecues, Tekraft hand tools, Earthcore garden products, Plumbworx plumbing products, illusions and Mirage tapware & bath accessories, Sirdar budget items, Endura and Handi paints, Rockworth Air Tools and Olsent Solar Lighting, Heating, Cooling & Electrical products.
There is also the Finish Paint - exclusive to Home Timber & Hardware.
Group Members have whole-heartedly embraced CABs recognising the important part that they can play in their product and profitability mix.
Product development and range reviews are undertaken regularly to ensure the right product mix.
Danks also assists retailers to merchandise and range these products in stores based on individual needs.
With promotional support, CABs continue to strengthen their position in the marketplace both as a point of value and differentiation from Danks’ competitors as well as gaining brand recognition and driving customer loyalty for retailers